Why does every business need a website? You’re not on the internet, you do not exist?

It doesn’t matter if you run a small business or a large business of several hundred employees, in 2019 a website is something you must have. Wondering why?

Whether it’s contact information, product descriptions, or pricing for a service, the first thing people will do today is reach out to their smartphone or laptop and search for that information on the Internet. So, before they decide to buy a product or service or start a collaboration, people get a little more informed on the Internet about the companies that offer them. So why not make a information about your offer available through the website when a potential buyer asks for it? Here are some reasons why every serious business needs a website.

1. Sales

After all, the most important aspect of any business is profit. That’s why every entrepreneur is always looking for ways to increase it. A website can serve as a great sales channel. Namely, a good presentation of your services and products on the Internet with a detailed description, images and videos can attract new potential customers. With the online presentation of business, sales are expanding beyond your office. But not only outside your office, but also outside the state. So, your real and potential clients can be anywhere in the world and from the comfort of their home to shop. This is why the website is seen as an investment that some companies pay off after a single sale online.

2. Marketing

Digitization is slowly entering all segments of our daily life and business, including marketing. A quality and modern website serves you as a platform for advertising products and services to your existing and potential customers over the Internet. There are a number of strategies for online advertising and each contributes to increasing sales and strengthening the image of the business. Choosing the campaign that works best for you depends on your business type and business goals. Unlike traditional marketing, digital marketing gives you the opportunity to advertise your products and services to those customers who are really interested in them. What is significant is that the effects of digital marketing can be measured to give you room to invest in the part of marketing that is most conducive to business development.

3. Credibility

As explained earlier, people today use the Internet as their main source of information. They search for products, services and business contact information. I have to be honest and admit that today is really the saying “if you are not on the Internet as if you do not exist”, which is not very acceptable in the business world. Every serious business has a website along with a business card. Therefore, you should take advantage of this new way of presenting your business and highlight and strengthen your brand image, especially if you are a small entrepreneur. Remember that if your information is not found on the Internet at the moment when a potential customer searches, then it will go to the competition.

4. Latest information related to your business

Don’t you think it would be helpful to inform your customers about new products you just marketed, an event you are organizing or a special service you offer? The easiest and fastest way to do this is to publish it on your website and share it with your customers. And most importantly, this way of promoting the news you are offering is free!

5. “Always open”

Through your website, your products and services are available to your regular and potential clients, regardless of your business hours, 24 hours a day 365 days a year. Nowadays, with a lot of competition in the market, being able to advertise your products and services out of business hours is a great sales strategy that is not negligible, and it would certainly be a good idea to implement it in business.

6. Trust

We probably all have some tips we would love to share with our clients. Maybe you have a hair salon and want to share the latest hair care tips with your clients, or you may be a real estate agent who wants to get their clients informed about the latest changes to real estate law. In any case, you can easily share these tips with your clients via an article or newsletter, because there is no better way to gain the trust of your clients than when you share your knowledge with them.

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