Website vs. Web Portal: How Are They Different?

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Websites and web portals: general overview

The main difference between a website and a web portal is that the website is an online destination open to a broader audience. In contrast, the web portal serves for specific groups of people. Content on websites is available to all users, and it is less personalized, and web portal content is usually available after you sign up.

At the same time, modern websites and web portals are changing, and they have some overlapping functions. More websites become personalized for their users, and there are web portals that have public-facing pages. For example, Gartner defines a web portal as a high-traffic website with a wide range of content, services, and vendor links.

Comparison: a web portal vs. a website

If you try to figure out which option to choose, here is a short guide that will help you make a decision.

  • Audience: If you are interested in a broader audience of anonymous users, opt for a website. To cater to a specific audience, choose a web portal.
  • Control of content: If you want to focus on delivering and managing content, choose a website. If you need advanced control over what users see, go for a web portal.
  • IT ecosystem: If you don’t need multiple integrations with other business applications, a website may be a better choice. If you expect your solution to work coherently with internal and third-party applications, you’d better choose a web portal.

So, what is the right option for you?

The answer depends on the business you operate in and the tasks you try to solve online. If your primary goal is to increase sales and attract new customers, you likely need a website. If your objective is to retain the existing customers, improve their loyalty to your brand, and increase the overall brand recognition, a portal will be a logical choice. The web portal will also be the right fit in case you need to build a hub for efficient collaboration with your partners or vendors. And if you still feel unsure about your choice or, on the contrary, feel super sure and only need a reliable implementation partner as soon as possible, don’t hesitate to contact Kingdom Alliance’s team. We would gladly help!